Fracking has hardly any public support – but opponents have a tough choice

tim.dodd

Carbon Brief’s new poll shows how little support there is for shale gas fracking in the UK. But while the poll suggests supporters of shale have problems to overcome, it also shows that anti-fracking face problems as well.

Shale gas wells have the lowest support out of any domestic source of energy. Fewer than one in five would support the building of a shale well within 10 miles of their home: that compares with more than half who support wind turbines.

Image - Carbon Brief - Fracking .PNG (note)

But opposition to shale isn’t yet intractable. There are still 40% who aren’t sure either way about local fracking, and fewer opponents than there are for both coal and nuclear. The argument can still swing either way. 

And dig into the reasons for people’s opinions about shale, and it’s clear that both sides have problems. 

Support for fracking is on shaky ground 

The reasons why people support shale are strongly angled towards its being a crucial source of energy for the country. 

Image - Carbon Brief - Fracking 2.PNG (note)

This is a winning argument if the debate happens on a national level. Everyone knows we need some kind of energy source, so if people agree that shale can provide secure, low-cost domestic energy for the country, it’s hard to find a national-level argument that beats it*.

But this only works if fracking will happen in, say, desolate and sparsely populated places. It’s less effective if fracking happens where people live and you’re facing emotional** arguments.

The reasons for opposition to shale indeed show the challenge for its supporters. 

Image - Carbon Brief - Fracking 3.PNG (note)

The prospect of earthquakes and contaminated drinking water is not only horrible for people living near wells –  it’s also enough to mobilise outrage across the country. If the country believes that fracking causes so much local damage, the benefits of energy security aren’t enough to win the argument. 

Anti-frackers have to make a tough decision 

But this is also a problem for anti-frackers – who have a big decision to make. 

There are broadly two ways of framing an anti-shale campaign. It can either be national and calculating, focused on carbon emissions and the lack of affordably extractable gas; or it can be local and emotional, focused on the threat of earthquakes and contaminated water supplies. 

The national argument is losing right now. About twice as many say they support fracking because it reduces our dependence on imports, than say they oppose shale gas because it increases carbon emissions. Even fewer are worried about whether there’s enough to extract or the cost of doing so. 

So campaigners may choose instead to make their arguments local and emotional. This would be natural given current opinion and the potential potency of the arguments (ironically it’s the same approach that opponents of wind farms have taken. 

But if you’re really opposing shale because of carbon emissions or because you think it’s inefficient, going local is risky. A few successful and safe shale extractions in the UK could undermine your argument. In fact, media coverage over the last week or so has tended to be dismissive of risks or earthquakes and contaminated water (although plenty of anti-wind farm campaigns haven’t been derailed by contradictory evidence). 

Of course campaigns can try doing both. Given how much less traction the climate argument has at the moment, it would need a lot of work to become credible. Doing the two at the same time could in practice mean doing both badly.

For now fracking is facing a tough time. Local protests make every new extraction controversial and politically difficult, and the fracking industry is struggling on the arguments it has to win. But the country is still largely undecided, and despite the current lack of support, evidence of successful extraction could undermine the key argument against it. Opponents may be doing well at the moment but the source of that support may not be stable.  

* By beats it, I mean an argument that’s likely to win out publicly, politically and in the media. Other arguments, like climate change, may be at least as important – but are likely to be defeated in public debate. 

** By emotional, I don’t mean illogical or not supported by evidence. I mean it triggers emotional responses, rather than relying on thought-through arguments- roughly Kahnemann’s System 1 against his System 2.

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